When Sky News published a piece on the killing of an “Al Jazeera journalist” in Gaza, Shlomi Ziv, one of the hostages rescued during Operation Arnon, responded that he himself had been held hostage by a journalist. His reply exploded online, earning thousands of likes and shares, overtaking the original post in engagement, and becoming pinned at the top. This meant everyone who saw the Sky News post also saw his response.

That is significant, because it forces people to view the event from another perspective - making it clear to the world that Israel targets those involved in terrorism, not innocent civilians.

The battle over narratives on X is a sophisticated one, requiring alertness and seizing opportunities. That’s exactly the power of a ratio: when a reply gets more likes than the original post, making it unavoidable for anyone who sees the post to also see our response. Why does this matter? Because it spreads the truth far beyond the Israeli or Jewish echo chamber, directly to neutral audiences who are otherwise fed biased and misleading headlines.

These tasks succeed only thanks to the cooperation of our community members. They are crucial, because they expose mostly neutral new audiences to the reality they’ve never seen before: that hostages are still held, that UNRWA took part in the massacre, that antisemitism is being ignored, that the UN actively advances terror, and more. It’s proof that with just a five-second action, we can shift public perception.