In recent weeks, we’ve seen a massive rise in coverage of PALLYWOOD - the Palestinian “fake industry” that stages photos and videos to spread a false narrative that currently dominates social media.

The German daily Bild, one of the most widely read newspapers in Europe, exposed a staged photo on its front page that clearly illustrates Hamas propaganda. Following this revelation, there was a dramatic surge in searches for PALLYWOOD and “fake from Gaza” across platforms, with the issue reaching outlets in France, Greece, and the UK. These are important first steps in the international media toward exposing Hamas’s false narrative and shifting global pressure back onto them.

At the same time, influencers and creators like Gazawood and Imshin continue to post daily evidence dismantling this fake industry and offering the world a window into Gaza’s complex reality: some areas live in extreme poverty while others enjoy abundance. But there is no “deliberate starvation” - except for our hostages.

Why is this important? Because the very existence of such discourse - whether positive or negative - begins to crack the false narrative that fuels the pro-Palestinian movement. Neutral audiences, and even some anti-Israel voices who took sides due to social pressure, are beginning to doubt slogans once seen as untouchable, like “genocide” or “deliberate starvation.” Every day, hundreds and thousands of videos emerge from Gaza showing leisure and abundance - that’s not what genocide looks like. Of course there are also war-torn areas, but this is a war - nothing more. And once doubt sets in, people become open to hearing our narrative as well. That changes the rules of the game.

The more we talk about this, the more cracks appear in the false narrative, and the more we can redirect international pressure away from Israel and onto Hamas, until the hostages are freed and the war can end.